@inproceedings{saez-2014-value,
  author = {Diego Saez-Trumper and Yabing Liu and Ricardo Baeza-Yates and Balachander Krishnamurthy and Alan Mislove},
  title = {{Beyond CPM and CPC: Determining the Value of Users on OSNs}},
  booktitle = {{Proceedings of the 2nd ACM Conference on Online Social Networks (COSN'14)}},
  address = {{Dublin, Ireland}},
  month = {{October}},
  year = {{2014}}
}