Magy Seif El-Nasr

Associate Professor: Interdisciplinary with College of Art, Media & Design

Current Research Projects

  • New Methods to Measure Impact of Games
  • Health Behavior Change through Using Games and Social Media
  • Infrastructure for Interactive Narratives as Social Simulations
  • Understanding Affect and Individual Differences through Virtual and Game Environments
  • Understanding Games Research

Research Interests

  • Artificial Intelligence
  • Virtual Environments
  • Intelligent Adaptive Systems
  • Games and Social Media as Interventions for Health and Learning
  • Believable Characters
  • Interactive Narratives
  • Evaluation Methodologies for Virtual Environments
  • Games Research
  • Game Analytics


  • BS in Computer Science | American University in Cairo
  • MS in Computer Science | Texas A&M University
  • PhD in Computer Science | Northwestern University

Google Scholar Page


Magy Seif El-Nasr is an Associate Professor in the Colleges of Computer and Information Sciences and Arts, Media and Design at Northeastern University. She is also the Director of the Game Educational Programs and Research at Northeastern and the Director of Game Design Program in the College of Arts, Media and Design. She also directs the PLAIT (Playable Innovative Technologies) Lab. Prior to joining Northeastern, she was an assistant professor at School of Interactive Arts and Technology at Simon Fraser University (2007-2011). Before that she was an assistant professor at School of Information Science and Technology at Pennsylvania State University (2003-2007).

Problems we currently face in the areas of health, education, resilience, and cybersecurity require an interdisciplinary approach and most often require us to understand human behavior, learning, and human cognition at a deep level which we currently do not possess. Dr. Seif El-Nasr’s research focuses on building a framework to facilitate the use of virtual environments (e.g., games, VR, apps, social media or interactive narrative) as a methodology to understand human behavior and cognition, with the goal of facilitating computational solutions to national problems in health, education and security. To address this vision, she is (a) developing tools and automated techniques to help authoring virtual environments (e.g., interactive narratives, believable characters, etc.), and (b) developing evidence-based methodologies to measure the effectiveness of game environments at solving national problems, such as health and learning

Magy Seif El-Nasr has chaired and co-chaired several conferences, including PETRA 2013 (Program Co-chair), AIIDE 2013 (Local Chair), Foundations of Digital Games (FDG) 2012 (Chair), International Conference on Entertainment Computing (ICEC) 2011 (Co-Chair), Advances in Computer Entertainment (ACE) 2009 (Program Co-Chair). She is also on the editorial board of the IEEE Transactions on Computational Intelligence and Game Artificial Intelligence, IEEE Transactions on Affective Computing, Entertainment Computing Journal, and ACM’s Computers in Entertainment. She served in several NSF panels. She also severed on several SIGs, including ACM Representative for TC14 IFIP on Entertainment Computing.

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