Dr. Alessandro Canossa is an associate professor in the College of Arts, Media and Design at Northeastern University. He obtained his Master of Arts in science of communication from the University of Turin in 1999 and in 2009 he received his PhD from The Danish Design School and The Royal Danish Academy of Fine Arts, School of Architecture. His doctoral research was carried out in collaboration with IO Interactive, a Square Enix game development studio, and it focused on user-centric design methods and approaches. In the course of his research, Dr. Canossa has received a Best Paper award. He still maintains contact with the industry: his work has been commented on and used by companies such as Ubisoft, Electronic Arts, Microsoft, and Square Enix. Within Square Enix he carries on an ongoing collaboration with IO Interactive, Crys– tal Dynamics, and Beautiful Games Studio.