People
Faculty Members
Peter Tarasewich |
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Professor Tarasewich joined the College of Computer Science as part of the information science program. His background is in the areas of information systems, operations management, and management science. Professor Tarasewich's work is often interdisciplinary, bridging information systems, computer science, engineering, and marketing. Much of his current research is focused on eBusiness, particularly on the area of wireless eCommerce, where he has begun studying problems in mobile user interface design. Professor Tarasewich is also investigating issues and problems surrounding the integration of electronic signatures into the eBusiness environment. His other recent research has been in the area of Web Engineering, including Web site design complexity, usability, and aesthetics.
Some of Professor Tarasewich's earlier research focused on the strategic problem of product design. Under certain circumstances, designer preferences are an important source of expertise that needs to supplement consumer preferences in the product design problem. Professor Tarasewich developed a unique way of designing products using the distinct and parallel opinions from both the consumer and the designer, a concept called designer-moderated product design. Conjoint analysis data is collected from both sets of people and is used to integrate their viewpoints into a moderated design. Heuristics based on Genetic Algorithms and pruning techniques were developed to solve this complex problem.
Career Publication Highlights
Tarasewich, Peter, and Suresh K. Nair. 2001. Designer-Moderated Product Design. IEEE Transactions on Engineering Management 42, no. 2:175-188.
Tarasewich, Peter, Harold Daniel, and Hampton Griffin. 2001. Aesthetics and Web Site Design. Quarterly Journal of Electronic Commerce 2, no. 1:67-81.
Tarasewich, Peter, and Patrick McMullen. 2001. A Pruning Heuristic for Use with Multisource Product Design. European Journal of Operational Research 128, no. 1:58-73.