Events - Colloquia & Seminars

CCIS Colloquium Spring 2007

Social Networks on the Web: Analysis, Applications, and Interaction

Speaker: Jennifer Golbeck

Affiliation: University of Maryland

Date: Monday, February 12, 2007

Talk: 10:30 pm, 366 WVH

Abstract

One of the largest public trends on the web is the dramatic growth of social networks. This is in parallel to the rise of the Semantic Web, the Grid, and increased online collaboration. In our social lives, we regularly use social trust as a filter; how much we trust people affects how much credence we give to things they tell us, how likely we are to give them access to sensitive information or resources, and how to rank information they give us compared to others. A proper understanding of these relationships and their dynamics allows for the creation of socially intelligent systems that personalize applications based on users' social contexts.

In this talk, I will present a two-pronged approach toward using social networks. First, I will introduce methods for computing trust . Then, I will give several results on the integration of trust into computing systems and interfaces, with specific focus on the evaluation methods and the implications for working on the web.